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20 Things I’ve Learned From 20 Years in Marketing
Over the course of two decades of promoting companies, I’ve learned that marketing wisdom is worth its weight in gold. I recall my early days in marketing, and I chuckle at how many amateur mistakes I made. I now see those kinds of mistakes on a da...
Your Business Card: Is it Helping or Hurting Your Sales?
I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose—and can have greater importance. Besides providing your contact details, your business card gives those who receive...
5 Ways Your Staff Fails at Marketing Your Company
Everyone in your company is in marketing. You may not think so, but from your salespeople to your admin to your HR manager, everyone is in the business of marketing your company— and most do a poor job of it.
While your marketing department ...
4 Steps To Writing An Amazing Press Release
One of the most misunderstood marketing tools is the press release. People think that anyone can write a press release. Yes, anyone can write a press release—at least one that will be ignored by the press. But few can write a press release that wil...
How to Create a Killer Sales Presentation
Odds are 10 to 1 your company is using a subpar sales presentation.
The statistic is not scientific, but if I had to guess, I’d say it’s probably more like 20 to 1. Most companies have very unimpressive sales presentations. That’s because of...