It’s not direct mail.  Nor advertising.  Nor conference attendance.  Nor webinars.  Nor cold calling. There is one marketing tactic that most of today’s expert marketers agree ranks as the most effective tactic to create, nurture and retai...

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One thing is certain in marketing and sales:  what worked last year may not work today. Indeed, the methods we use to get prospects to say “yes” keep evolving. Nowadays, prospects are more skeptical of sales pitches, even jaded by them.  On ...

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The sweeping Dodd-Frank reform included a little-known provision governing diversity. It required the CFPB and other federal agencies, including the Fed, OCC, and FDIC, to establish their own Office of Minority and Women Inclusion (OMWI).  If you'r...

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One of the many things we do here at Strategic Vantage is help our clients become well-known as thought leaders in the industry.  A great way to do this is to get articles published under their byline.  These articles give our clients credibility a...

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There’s nothing more fundamental to an effective public relations strategy than the press release. The media landscape and delivery mechanisms may have changed radically over the past 20+ years, but the press release has never gone out of style nor...

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