I just got off the phone with the CEO of a company who told me he’s been doing email marketing for many months now and is not seeing results.  “Is there something wrong with my contact database?” he asks me. The conversation feels like “G...

CONTINUE READING >

It’s amazing to me to see how many companies have underwhelming sales presentations.  Instead of wowing their prospects with a visually impressive deck, they have a dull presentation that is packed with text and lacks sizzle. We are all visual ...

CONTINUE READING >

Getting great, recurring press for your company can seem daunting.  What does it take to get published?  In today’s blog, we capture what some of the mortgage industry’s top editors told us about how companies can get better press.  We heard o...

CONTINUE READING >

It’s amazing to me how many companies wish for phenomenal success in sales, yet equip their sales department with limited resources to achieve those goals.  They figure that with the sales team’s connections, sales should naturally grow.  The p...

CONTINUE READING >

According to a survey of 14,000 marketers by Adobe/Econsultancy in the latest Digital Trends report, content marketing leads all other marketing strategies that companies plan to invest in this year. Beyond just content marketing, which refers to...

CONTINUE READING >